The perfect playbook for anyone who’s ever dreamed of a better, faster, easier way to succeed in business.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own.
Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
Key Takeaways
Starting a business doesn’t need to be intimidating. You don’t need to self-identify as an entrepreneur and you don’t need to have the desire to build a billion dollar empire. A small, but profitable and sustainable side business is a great accomplishment.
“Solve your problem with less, then pick a fight.”
If you make a product or service to solve one of your problems, you immediately know if you’re doing a good job or not. If you build a business on solving someone else’s problem, you are constantly stabbing in the dark. When you solve your own problem, the light comes on, you know exactly what the right answer is.
Solving your own problem allows you to make decisions faster and more effectively. During the early stages of starting a business, decisions are progress, each one of them is like a brick in your foundation.
You need less than you think to get a business started.
Once I solve my problem and build my solution, how will I stand out in the marketplace? Pick a fight. Purposely pick fights with old, mainstream competitors to be seen as the fresh alternative. People get stoked by conflict. They take sides.
Be less, but better. By “One downing” the competition. Instead, focus on a few things you can master and do better.
