The guide to shortening your execution cycle down from one year to twelve weeks.
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking.
The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Key Takeaways
The 12 Week Year Special OPS System
Own Your Results vow not make excuses for poor results. If you can rely on excuses like I was too busy, or I was too tired, you’ll bail on your 12-week goal the moment you run into an obstacle and simply don’t feel like doing it anymore.
- When you set a goal, your excuses will be used as comfort the second you might not achieve your goal.
- Tell someone to hold you accountable exactly what you will produce or achieve in 12 weeks and what you vow to give up, no matter what, if you don’t.
- By betting on yourself the next 12 weeks, and not giving yourself any outs, you’ll do everything you can to reach your goal and discover you had infinitely more energy and resourcefulness than you thought you had.
Plan Your Keystone Actions most people approach their goals without a tactical plan. When you plan, you prevent yourself from making wrong moves saving time, and conserve energy because you reduce your daily decision fatigue.
- If you’re going to achieve your 12 month goals in 12 weeks, you can’t be wasting your time and energy.
- Start planning by dividing your 12 week year into 12 weekly targets. (12 linear or 12 exponential targets)
- Only focus on what’s essential.
- Combine and condense proven plans for whatever it is you’re doing.
- The key is to take whatever blueprint you find, and write down a few critical actions that you must take each week that if not performed, will make it impossible to reach your 12 week goal. (keystone actions)
Keep Score of Your Execution After you create your keystone actions, don’t focus on your weekly results, but focus on your weekly execution score. Good execution will always lead to good results.
- Keep score of your execution. If you successfully complete 85% of activities in your weekly action plan, then you’ll most likely achieve your objectives.
- If execution falls below 65%, sound the alarm, and adjust weekly plan to deal with distractions. (delegate responsibilities, work somewhere you won’t be distracted)
